Video marketing is new, but also popular. The prevalence of high-speed Internet access allows almost everyone to watch online videos. Use the information here to learn how to use video marketing to your advantage.
You can’t expect viewers to watch videos over 20 minutes in length. If you have a specific product being demonstrated, the video can last as long as 20 minutes. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
Don’t forget about YouTube. All video marketing efforts need to begin here. It doesn’t cost anything. You’ll be on one of the most viewed websites on the planet. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!
If your customers do not understand how to properly use your products, a video may be called for. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. Try to include the link inside the video player. Doing so ensures the link stays with the video even when embedded.
Your content must be intriguing. Make sure your videos are fun and entertaining while also giving your viewers important information. using YouTube and other sites will help with viewers, but not much if your content us boring. People want to watch entertaining and informative videos. Interesting videos ensure increased traffic numbers.
If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. Choose an upbeat person who can perform well on camera and be verbally clear. Having a variety of people in your videos can make them more interesting.
Every video you produce should encourage viewers to take some concrete action. The “call to action” is a must. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. To make this work efficiently, it has to be easy to do for the viewers.
Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. People can see the answers instead of just reading them.
Establish some criteria to determine if your videos are successful or not. Sure, you can make some good guesses about how you’re doing. You need the tracked statistics in order to know if you’re getting where you’re supposed to. Track how many people watched your video and more about them.
As you have seen, it is not that hard to get started with video marketing. The thing you must do is get as much knowledge about it as you can. This allows you to build the confidence and capability to produce quality videos with incredible results. Try it out today!