E-mail marketing is one of the most effective methods of advertising today. If you’re thinking about getting into marketing via email then use all of the tips in this article to help you get started today.
The first commandment of email marketing is to never send unsolicited messages. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Don’t include anyone on your marketing email list who hasn’t asked to be there. If you mail unknown recipients, your email may be perceived as spam. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. This can lead them to just toss your email, which just wasted your time.
Use A/B testing strategies when sending emails. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Stay consistent. Always use the same company logo and colors in your email. Ensure the font you’re utilizing can be read easily. People will begin to recognize the emails that you send and look for them. A recognizable brand is an important marketing factor, especially with marketing via email.
Be sure to get permission prior to contacting any consumer through email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Don’t send emails to people who have not given their express consent. If you start sending unsolicited messages, you will be unlikely to be taken seriously. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.
Limit your email communications to once a week. It is likely that your customers receive many marketing and other messages each day. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
As time passes, smartphones will become the medium that your subscribers use to read your emails. Mobile devices have lower resolutions, so your space will be limited. Understand the limitations that mobile devices have, and find ways to work around them.
It is crucial that before you add a person to your subscriber list, they have given you authorization to do so. People may consider you to be a spammer if you do not do this. Even worse, when your email provider collects so many spam complaints about you, they could cut you off for failing to abide by their spam policies.
Make sure that you understand the information you have just read before beginning an email campaign. You may consider bookmarking it, so that you can readily access this information in the future.