Thanks to the speed and ease of online communication, today business can reach out to customers and potential customers like never before. Emailed newsletters offer a way to enhance your relationships with your customers. Try these methods to develop a great email marketing program to promote your business.
Never send out emails that are unsolicited. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Make sure to email only people you know. Most people treat email from unknown parties as spam. People will not recognize your brand and will not trust you at all. It’s likely that they’ll just delete your email, which simply wasted your precious time.
Focus on your target market. After you have established a small reader base, try to get them to spread the word to their friends. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. This can help you grow your readers organically.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Only make one clear message for each email you send. Do not let your customers get annoyed or bored by your content. Create a message, keep it short and make your point. This will attract more readers which will translate to more customers. People like things to be simple.
Never use the cliche phrases in your marketing. Specifically avoid the “Buy now! NA This spammy-sounding way of writing may cost you customers. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. You will be more likely to get a sale from them.
Only send email to customers after they have agreed to receive your mailings. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
Do not send any more than a single email message a week. Chances are, your customers receive a ton of email everyday, just like you. If you send too many messages, your customers may begin deleting them unread.
There is no excuse for not getting permission, before sending emails to customers. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your email promoting campaign, and in turn, your business.
The internet has provided business owners with new marketing possibilities. Email is a great marketing tool that all businesses should consider using to better communicate with their customers. Use the tips above to create an marketing via email campaign.